Portland Radio: opbmusic

I love radio. But I think most of all I love the idea of radio. Most of my listening these days is in the form of online streams or podcasts; however, none of this would be possible without the basic radio stations to program and broadcast the content.

Ever since high school I wanted to work at a radio station, and 94.7 NRK was the Portland station that sucked me in and made radio exciting. The music on the radio at that time (the late nineties) seemed fresh, and I was actually discovering new bands via the airwaves. I thought I would never find anything better.

Since that time my musical palette has expanded along with my radio taste and knowledge, and I realized my initial love for 94.7 was premature. There are much better radio stations out there, specifically two: KCRW in Los Angeles & opbmusic in Portland.

KCRW

I lived in Los Angeles for 10 years and worked for college, corporate and non-profit radio stations. I played in bands and discovered a lot of great music beyond the scope of what would normally be played on traditional terrestrial radio. And then I found KCRW. KCRW is easily the most innovative, cutting-edge, forward-thinking radio station in the country. They have found a way to balance eclectic music, NPR and original talk programming in a way that is interesting and constantly entertaining. (There is also a 24-hour music stream: Eclectic24.) No city will ever have what KCRW is to Los Angeles or the music industry in general, but Portland is getting close with opbmusic.

opbmusic

When it comes to local Portland radio, opbmusic is setting the standard. Started by David Christensen and Jeremy Petersen a little more than three years ago, opbmusic does a terrific job of balancing local music with national acts on the weekly In House radio program (Saturday & Sunday nights from 8-11pm on 91.5FM). The only disadvantage is that they are on terrestrial radio for those 6 measly hours a week; everything else is broadcast online at opbmusic.org or via HD radio at 91.5-2. Portland needs opbmusic to be more of a presence in the local music scene. Everyone in or around music in Portland knows how amazing the scene is, but the way to promote it is lost.

There are many other local stations playing local music (see Local Cut’s extensive look at Portland radio), but opbmusic has the potential to become more. The balance of playing new, recent and upcoming releases among national and local artists alongside music relating to the thousands of shows that are coming to town is tough, but opbmusic is doing it. Their music library includes an amazing variety of music with a strong focus on local talent, and they have recently been expanding their online broadcast to include new volunteer hosts. These new hosts will bring their own distinct voice to opbmusic, which will keep the content unique. On top of that, opbmusic.org includes over 100 in-studio performances ranging from internationally known artists like Sloan to local up-and-comers such as Mimicking Birds. The foundation is solid; opbmusic just needs a bigger and more exposed platform.

I don’t believe a station has to be exclusively local to be a great local radio station. I am a fan of (and play keyboards in) a lot of local bands, but there are other bands I want to hear on the radio. This format – if you want to call it that – is exactly what opbmusic is all about: they support all things local while remaining relevant on a national level. This is the progressive, all-encompassing frame of mind that sets them apart from every other station in town.

Listen to In House and the online stream and see for yourself.

In House airs on OPB (91.5 FM) from 8-11pm on Saturday and Sundays nights. The online stream can be found anytime at www.opbmusic.org.

(Full disclosure: I was recently hired as a volunteer host for opbmusic. My show airs on Tuesdays online. Also, I worked as a volunteer at KCRW for a few years, but I can guarantee my opinion will be echoed if you give them a listen.)